• Nikon Uses 5d2, Phantom HD Footage To Promote D800

    oh snap!


    here's the ad:


    here's where they borrowed shots from (shot with a canon):


    and some more from here (shot with a red):


    looks like they cleaned up their mess pretty quick too:


    from: http://fstoppers.com/omg-nikon-uses-...o-promote-d800
    Comments 11 Comments
    1. MK19's Avatar
      You have to know there was a fair amount of compensation for this epic SNAFU and how anyone who did it still has a job is beyond me...
    1. danm's Avatar
      man the D800 video must be SOOOO awesome, wait.......oh damn.....i guess not.
    1. BobbyT's Avatar
      Quote Originally Posted by danm View Post
      man the D800 video must be SOOOO awesome, wait.......oh damn.....i guess not.

    1. jjswee's Avatar
      Whoops.
    1. Markitos's Avatar
      I thought that footage of the crazy free climber dude was shot on a Canon, too....
    1. jjswee's Avatar
      How else is Nikon going to show off state-of-the-art HD video it's camera has, without using Canon or RED cameras?
    1. jciotti's Avatar
      I'll bet you damn near anything it was whatever creative agency that happened to be working on the project in Bangkok. I see stuff like this all the time for commercials/ads.

      Agencies will often just take whatever material they can and slap it into projects. I've seen huge amounts of stolen art work, photos, video, etc.. It becomes even worse with language barriers.

      I really can't say I'm surprised, the deadlines to get marketing videos out are sometime impossible to meet.

      I'd like to see how much of this had to do with Nikon directly, probably none.
    1. jciotti's Avatar
      Quote Originally Posted by danm View Post
      man the D800 video must be SOOOO awesome, wait.......oh damn.....i guess not.
      The material that was stolen from a Canon camera was timelapse photography, not video.

      So, yea... So much for you looking like a smart guy.
    1. danm's Avatar
      My sarcastic comments till hold. They are using something other than their own video footage.

      And despite how stupid a marketing firm was to use non Nikon footage, Nikon is just as retarded for not checking this stuff. It's happened to others inthe past, I'd bet canon has had similar **** ups. At the end of the day, it's egg on their face and opens to door to sarcastic *******ry on the Internet which is deserved and warranted.
    1. jacobsen1's Avatar
      yeah, that's my thing, if you're selling a CAMERA, you better make damn sure the images/video was taken with at least your own damn brand. Don't turn the project over to anyone else, at least not the filming/shooting portions. You have sponsored shooters for a reason. Canon did this with their rebel ad that showed football players of all ages by cheating and using a 1Diii (or was it a IV, it was a while ago either way) for some of the shots, but that's much better than this!
    1. frigidlight's Avatar
      Quote Originally Posted by jciotti View Post
      The material that was stolen from a Canon camera was timelapse photography, not video.

      So, yea... So much for you looking like a smart guy.
      And also some of the real video footage was shot on a red...

      Regardless of who actually put together the ad, Nikon is responsible for checking, etc. It's pretty funny, IMO, and I'm glad they settled with the people whose work was stolen.
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