this is sony's new marketing campaign for the NEX line apparently...
here's all the ads together:
here's the "cast":
here's the one that's bound to be most popular (if you only have time for one):
here's the rest of the short versions: https://www.youtube.com/user/dslrgea.../videos?view=0
at one point one of the guys says "what DSLR users REALLY want is a BAZUKA lens!!!"